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Not one to shy away from a creative stunt, Ben & Jerry’s for the launch of its low-calorie Moo-phoria ice cream created a human “claw” arcade game. The Feb. 7 activation at Winter Garden at Brookfield Place in Manhattan, involved a five-foot-high inflatable pint of ice cream, climbing apparatus and a pit filled with pillows […]

It takes something remarkable to stop New York City commuters in their tracks, and on Feb. 12, Chobani was the one bringing travelers to a halt. To promote its 10th anniversary, the Greek yogurt brand installed a digital fruit tree in the center of Grand Central Terminal’s Vanderbilt Hall, where consumers were invited to interact […]

Intel has participated in Sundance Film Festival over the years, supporting partners and hosting meetings, but for the first time, the brand built out a large footprint to engage industry folks and the public in its emerging technologies geared toward the film industry and filmmakers. Located on Main Street in Park City, the rustic space […]

For 15 years, our team has covered those moments. Your moments. Tens of thousands of them. And over those years we’ve seen it all.

Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the […]