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Traveling to a music festival is fun, but the quest to find nearby lodging? Not so much. For one sweepstakes winner, however, HomeAway, an online vacation rental marketplace, changed the game. During the first weekend of the Austin City Limits Music Festival at Zilker Park, this year Oct. 5-7 and Oct. 12-14, Austinite Zach Moses […]

Intel is a technology brand best known for powering the PC. But a key company directive is to expand consumers’ perception of the brand far beyond that familiarity. Enter the Fast Company Innovation Festival. During the five-day festival that attracts futurists, entrepreneurs and change-makers, the brand created the Intel House pop-up event space in New […]

As much of the culinary world continues to hype complex meals featuring exotic ingredients and unconventional combinations, Barilla is keeping things simple. The 141-year-old pasta brand touted its understated approach Sept. 21-23 at the Laver Cup tennis tournament in Chicago with chef demonstrations, cook-offs and a clean design aesthetic that underscored its messaging. Part of […]

With the start of the 2018-2019 NBA season on the horizon, American Express on Oct. 2 kicked off the ninth year of its partnership with the Chicago Bulls with an outdoor fan activation at Chi-Town’s Daley Plaza. The event, accessible to both cardmembers and non-cardmember hoops fans alike, offered attendees once-in-a-lifetime photo ops, music, player […]

Investigating one’s ancestry through DNA testing has grown in popularity in recent years, as consumers are increasingly interested in genetic predisposition to certain traits, diseases and, at times, simply knowing which part of the world they really come from. Enter consumer genetics company 23andMe, which is interested in expanding the conversation around DNA testing to […]