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Award show broadcasts are a typical recipe of winners (their rise from the seat, walk to the podium and acceptance speech), tributes and performances sprinkled in between. Not so during the 2015 Grammy Awards telecast Sunday, Feb. 8, which featured only nine live award presentations and an astonishing 23 musical performances. For that reason, music’s […]

Your Two-Minute Tutorial on The Latest Event Technologies What it is: BLE stands for Bluetooth Low Energy. In short, BLE is a wireless technology akin to Bluetooth, with one important difference: it’s passive. So there’s no work required for attendees to engage with it. Like regular Bluetooth, it’s an owned and licensed technology, but have no […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In 2013, Microsoft boldly tore down its annual Worldwide Partner Conference to its studs, and reimagined the entire show. The resulting four-day event for more than 14,000 attendees was, by all accounts and metrics, a total success. So what did the company do when it came time to take […]

In our last installment of hot properties and sponsorship opportunities, we took you inside three offbeat events that have impressive and highly desirable followings: the Internet Cat Video Festival, the food-truck-friendly Vendy Awards, and Coney Island’s infamous Mermaid Parade. This time around, we’ve collected three more event platforms that run the gamut of passion points. […]

In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.