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Smart event marketers know that brand ambassadors can make or break an event experience.  Whether they are tasked with leading a sampling activation, describing the nuances of a product or service, or there to entertain with an engaging interaction, the brand ambassador role is an evolving and important one. We pulled up five recent events […]

Ladies, we’re a week out from Women in Events Week, our nationwide, multi-day program designed to connect, inspire and acknowledge women in event marketing. Are you ready? If you’re new to our program, the story began a decade ago when Event Marketer launched its Women in Events Special Report, an annual feature that over the […]

To drum up buzz for its upcoming anthology series “Modern Love,” premiering Oct. 18, Amazon Prime Video activated the “Museum of Modern Love” pop-up Oct. 10-13 for consumers in New York City. The activation, which the brand has dubbed “MoML,” a nod to the Big Apple’s Museum of Modern Art, is a museum-inspired showcase of […]

For working families, choosing a child care and early childhood education program is an important and often confusing decision given the many options. So, to engage parents and their children, and even teachers, in its curriculum and story, KinderCare Education, a private provider in accredited early learning nationwide, created the Tiny Schoolhouse experiential tour. Activating […]

The Macallan is known for immersing influencers in the old-world craft of producing single-malt Scotch whisky. With The Macallan Manor, the brand created a journey through four worlds, complete with storytelling and multisensory elements. Agency: Adam Aleksander Presents.