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The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to […]

Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage viewers and give IZOD a boost beyond the traditional media program for football, CBS Experiences created a live fan experience surrounding CBS Sports HQ, the network’s digital sports platform on CBS Interactive. The day-long event, dubbed the CBS Sports HQ […]

Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple […]

Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple […]

To prove to consumers that its styles have always been ahead of their time, adidas activated a futuristic bodega pop-up that transported media, influencers and consumers to the year 2048. Read on here.