Featured
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B-to-C Events
How KinderCare’s Experiential Tour is Engaging Three Targets
For working families, choosing a child care and early childhood education program is an important and often confusing decision given the many options. So, to engage parents and their children, and even teachers, in its curriculum and story, KinderCare Education, a private provider in accredited early learning nationwide, created the Tiny Schoolhouse experiential tour. Activating […]
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Video
Inside The Macallan Manor, Attendees Embark on a Multisensory Journey
The Macallan is known for immersing influencers in the old-world craft of producing single-malt Scotch whisky. With The Macallan Manor, the brand created a journey through four worlds, complete with storytelling and multisensory elements. Agency: Adam Aleksander Presents.
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B-to-C Events
American Express Aces the 2018 US Open with AR, Lounges and a Wearable
Amid the throngs of tennis fanatics, scorching temperatures and epic lines at the 2018 US Open, Aug. 27 to Sept. 9 in Queens, NY, a refuge awaited fans and cardmembers alike at the American Express Fan Experience. For 25 years, the financial services giant has partnered with the USTA to deliver exclusive cardmember benefits and […]
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B-to-C Events
Just Announced! Join us for Women in Events Week in 12 Cities Oct. 22-25
One week. Twelve cities. Endless connections. Join us for a weeklong series of events designed to connect, inspire and acknowledge women in event marketing.
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B-to-C Events
EMS 2018: What You Missed On Day Three
You know how we do it at EMS… we finish strong. Day three of EMS at the Marriott Marquis in San Francisco was jam-packed as ever with experiential insights, including fireside chats from Dell and EA Sports, two master classes, speed briefings and 28 total sessions, all wrapped with a closing general session on industry […]




