Stunts
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B-to-C Events
The Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.
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B-to-C Events
The Brief: FBI Raids and a 29Rooms Revival
This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.
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B-to-C Events
Brands Get ‘Schneaky,’ Nostalgic and Inventive with St. Patrick’s Day 2025 Campaigns
Over the weekend, cities around the country got creative with their St. Patrick’s Day 2025 celebrations. In Leesburg, FL, Leprechaun Wrestling was the main event of Shamrockin’ Fest 2025, while in San Antonio, TX, the Wiener Dog Derby drew quite a crowd at Little Woodrow’s Braun. Of course, Chicago dyed its river green, and so […]
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Pop-Ups
The Brief: Glam-ergency Boxes and ‘Pretzelria’ Services
This week’s hot takes on hot topics in experiential marketing cover “Pretzelria” Delivery Services, Glam-ergency boxes and secret hideaways.
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B-to-C Events
SXSW 2025: The Top Experiential Stunts, Activations and Events Taking Over Austin
It’s business as usual at the 2025 SXSW Conference & Festivals in Austin, but the 38th annual event, March 7-15, may mark the end of an era for the tentpole. As hundreds of thousands of global attendees explore sessions, artistic showcases, expos and, of course, larger-than-life brand experiences this year, the city is preparing to […]




