Stunts

CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits some with support from corporate sponsors are turning the tide by going guerrilla.

On Dec. 7 New York City’s Bryant Park looked as if Santa’s elves had invaded it. In actuality ABC Family set a new Guinness World Record for the most Santa elves (607 consumers in elf costumes) gathered in one place. The stunt was created to drive tune in for the network’s original movie “Santa Baby 2 Christmas Maybe” and 25 Days of Christmas programming.