Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing - Event Marketer

Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing

Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable affiliates—feel like the force is with them. One-day “Join the Jedi Order events”  (in New York City Los Angeles…
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