Stunts
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B-to-C EventsThe Brief: Gringo Tests and Lemonade Stand-Ups
This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.
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B-to-C EventsAn All-New Series: The Brief, Live! News and Trends Commentary
The editors of event marketer recap the top experiential trends and ideas from the month...
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B-to-C EventsThe Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”
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B-to-C EventsThe Brief: Cheese Raves and Cannabis Countdowns
This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.
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Trend of the WeekExperiential Marketing Trend of the Week: Scream Machines
Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]