Stunts
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B-to-C EventsThe Brief: Cheese Raves and Cannabis Countdowns
This week’s hot takes on hot topics in experiential marketing cover Cheese Raves, Fast Food Financing and 4/20 countdowns.
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Trend of the WeekExperiential Marketing Trend of the Week: Scream Machines
Whether in response to joy, fear or frustration, screaming is a part of human nature that marketers are tapping into to foster richer memory-making. Activations that center around screaming booths and audio-triggered vending machines are popping up to provide consumers with a participatory activity that inherently elicits heightened emotions (and, usually, a good laugh). Depending […]
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B-to-C EventsThe Brief: Personalized Poetry and Designer Dogwear
This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.
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B-to-C EventsThe Brief: FBI Raids and a 29Rooms Revival
This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.
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B-to-C EventsBrands Get ‘Schneaky,’ Nostalgic and Inventive with St. Patrick’s Day 2025 Campaigns
Over the weekend, cities around the country got creative with their St. Patrick’s Day 2025 celebrations. In Leesburg, FL, Leprechaun Wrestling was the main event of Shamrockin’ Fest 2025, while in San Antonio, TX, the Wiener Dog Derby drew quite a crowd at Little Woodrow’s Braun. Of course, Chicago dyed its river green, and so […]