Sponsorships

  • Peet's at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints
    B-to-C Events

    Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints

    Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew returned to the festival this year armed with interactive cooling chairs, a shaded lounge and all the cold brew festivalgoers could guzzle. The brand arrived at the event campgrounds in style on its vintage #BetterEnergy Bus, which served […]

  • State Farm on Esports Sponsorship for Non-endemic Brands
    B-to-C Events

    State Farm Q&A: On Entering the Esports Business as a Non-endemic Brand

    For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. Just this year, the insurance company announced a multi-year sponsorship of the Overwatch League as well as a sponsorship of the incredibly popular professional Fortnite streamer, DrLupo. The brand was also the first […]

  • Absolut Creates a Sustainable Footprint at Coachella for 'People, Planet and Product'
    B-to-C Events

    Absolut Creates a Sustainable Footprint at Coachella for ‘People, Planet and Product’

    Absolut vodka created an oasis for “people, planet and product” at its experiential activation at Coachella, offering festivalgoers dancing, drinks and air conditioning, as well subtle cues alluding to its new Planet Earth’s Favorite Vodka campaign, which officially kicked off on Earth Day, Monday, April 22. Its Coachella experience was the first iteration of the […]

  • Esports Business Summit Preview: Q&A With Xfinity’s Matt Lederer
    B-to-B Events

    On the Biz of Esports: A Chat With Xfinity’s Matt Lederer

    The Esports Business Summit, produced by Event Marketer and sister publications Cynopsis and Chief Marketer, brings together all sectors of the esports ecosystem, from brand marketers to esports leagues to investment firms to game publishers. The inaugural show in 2018 in Las Vegas offered three days of networking, education and inspiration, and as we gear […]

  • Open, Vintage and Casual: Heineken House is Revamped at Coachella
    B-to-C Events

    Heineken Tears Down the Walls of its House at Coachella

    A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past five years has been an activation footprint with a walled structure and a club atmosphere this year morphed into […]