B-to-C Events

Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year Sundance sponsor, returned to the Festival Village with an activation that leveraged VR and brain wave technology to engage fans in a personalized NSX supercar experience. The 90-second engagement, dubbed Mood Roads, created a one-of-a-kind […]

When Mick Jagger proclaimed that time was on his side, I can’t help but wonder if he was actually talking about timelines. They are a great way to use time to your advantage. At Exhibit Concepts, we believe that creating an inclusive, realistic timeline is critical to a successful project, particularly when it comes to optimizing productivity. Better yet, it makes putting time on your side a real possibility.  

Have you ever seen a six foot tall pink dinosaur? Surrounded by mini cupcakes? We didn’t think so. From February 6-9th, Moderne brought Pendo’s Pink Dino and Southern Hospitality to the Bill Graham Auditorium in San Francisco for SaaStr Annual 2017.

To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,” Amazon Studios created ’20s-inspired experiences in two spots where women can often be found—select Drybar salons and upscale Prohibition-style speakeasies in Los Angeles and New York City. Held on days leading up to and after the series’ Jan. 27 debut, […]

The only thing worse than no data at all is “unclean” data. Ensuring the integrity of our event marketing data is one of the most important things we do.