B-to-C Events

Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action. Jaguar turned that paradigm on its head with a multi-user VR launch for its new electric I-PACE concept car on Nov. 14, two days prior to the LA Auto Show. Seated at tables of […]

In a world often frightened by the concept of Big Brother and the growing impact of technology in our world, Intel’s AI Lounge at SXSW told a different story. The tech brand transformed Lucille’s Patio Lounge on Austin’s Rainey Street around the theme of AI For Good, a spot that showcased Intel’s collaborations in artificial […]

Mobile Tours are a fantastic way to not only increase brand awareness but to hit your target demographics head on. Before hitting the road, it is absolutely crucial to map out your tour for a successful outcome.

 You don’t have to live at Hogwarts to experience moving pictures. We see them in our day-to-day lives and we call them “videos.” And from start to finish, videos are a great supplement to any event!

We continue our coverage of SXSW 2017 with a look at another handful of killer activation ideas that got our wheels spinning. We’ve continued to see high-tech, hands-on interactives, bold branding and a whole lot of drink tickets and open bars to keep attendees lingering. Don’t miss our full report in the April edition of Event […]