B-to-C Events

Pop-Tarts have been an American favorite since they were first introduced in 1964. In fact, the Air Force in 2001 executed an airdrop of the popular pastries in Afghanistan to send a message of good will from America. Now, thanks to a pop-up experience in New York City, Americans are rediscovering their love for the […]

As far as brand-celebrity partnerships go, signing Taylor Swift is pretty much the Holy Grail. In addition to being one of the hottest names in entertainment, the 10-time Grammy winner attracts a wide range of demographics. Swift’s allure hasn’t been lost on AT&T, which not only forged a multi-year deal with the performer in October, […]

While our Patriot’s fans are still hooting and hollering over one of the greatest comebacks in sport’s history, we’re looking back at our very own all-star team of Verizon specialists who, in our eyes, rocked it out in Houston during the Super Bowl festivities!! Our team of 19 Product Specialists and Brand Ambassadors spent two weeks in Houston training and executing at Super Bowl LIVE. This was Hype’s 2nd year working with Momentum Worldwide as their staffing partner at Super Bowl and each year keeps getting better!!

ITA Group has received the WorldatWork Seal of Distinction for 2017 for its commitment to a positive work environment. WorldatWork, a nonprofit HR association and compensation authority, awards the prize as a unique mark of excellence that distinguishes organizational success in total rewards effectiveness.

Music is a powerful platform for reaching millennials and multicultural audiences, a fact not lost on Toyota, where music festival sponsorships and activations strike a chord with these potential car buyers.