Archive

Launches

  • The Macallan’s Influencer Events Center on Shareable Moments
    B-to-C Events

    The Macallan Centers its Influencer Events on Shareability

    To promote the launch of its Double Cask 12 Years Old single malt Scotch whisky, The Macallan last fall held events in five cities for 1,000 influencers who in turn served up 12 million social media impressions for the brand. The events took place at the Brooklyn Botanical Garden, the historic Greystone Mansion in Los […]

  • Hansen’s Mural Project Taps Into Community, Creativity
    B-to-C Events

    Hansen’s Mural Project Brings Originality to the Streets of L.A.

    Hansen’s Soda poured some sizzle into its Art of Originality ad campaign with Hansen’s House, where creative juices flowed as freely as the music, food and the brand’s all-natural beverages. Held on Aug. 12 at Mar Vista Art Department, a gathering space/gallery for Los Angeles’s creative community, the interactive experience offered guests a virtual reality […]

  • Hearthstone Launch Event Immerses Fans in 'One Night in Karazhan'
    B-to-C Events

    Gamers spend ‘One Night in Karazhan’

    Blizzard Entertainment’s Hearthstone franchise on Aug. 5 set a new precedent for immersive theatrical experiences with a launch event for the latest iteration of Heroes of Warcraft, its popular digital card game. The Los Angeles-based event brought the new title, One Night in Karazhan, to life through the recreation of popular game sequences. From a […]

  • Target Debuts New Clothing Line with a Pop-up Playground
    B-to-C Events

    Target Debuts New Clothing Line with a Pop-up Playground

    To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground. The event kicked off July 21 with an evening fashion show. But instead of a runway, the kid models—some […]

  • Strategic Partnerships Boost Bermuda’s Summer Fridays Campaign
    B-to-C Events

    Key Partnerships Boost Bermuda’s Summer Fridays Campaign

    The Bermuda Tourism Authority wants New Yorkers to ditch their offices on Friday afternoons this summer and dig their toes into its pink sand beaches. Its campaign, #BermudaSummerFridays, launched in June with a surprise-and-delight event with Uber and leverages additional strategic partnerships, curated experiences and social media to spark conversation about the island destination, which […]