Archive

Launches

  • Target Debuts New Clothing Line with a Pop-up Playground
    B-to-C Events

    Target Debuts New Clothing Line with a Pop-up Playground

    To celebrate the launch of Cat & Jack, its new clothing line for kids and babies, Target from July 23-24 transformed a vacant lot at Pier 6 in Brooklyn Bridge Park into a family-friendly pop-up playground. The event kicked off July 21 with an evening fashion show. But instead of a runway, the kid models—some […]

  • Strategic Partnerships Boost Bermuda’s Summer Fridays Campaign
    B-to-C Events

    Key Partnerships Boost Bermuda’s Summer Fridays Campaign

    The Bermuda Tourism Authority wants New Yorkers to ditch their offices on Friday afternoons this summer and dig their toes into its pink sand beaches. Its campaign, #BermudaSummerFridays, launched in June with a surprise-and-delight event with Uber and leverages additional strategic partnerships, curated experiences and social media to spark conversation about the island destination, which […]

  • Sanpellegrino Mobile App Reinforces the Joy of Wandering ‘the Italian Way’
    B-to-C Events

    Sanpellegrino Reinforces the Joy of Wandering ‘the Italian Way’

    Sanpellegrino, the Italian sparkling fruit beverage brand, on June 14 held a launch event in New York City for media and influencers to drive trial and awareness for its new mobile app, Delightways. Actress Shay Mitchell who attended the event will support the launch via her social platforms using the hashtags #delightways and #lifedeliziosa throughout […]

  • HP Launches its Printing Reinvented Campaign
    B-to-B Events

    HP Event Takes Attendees Inside its ‘Reinvented’ Printer Lineup

    To announce its “reinvented” lineup of printers and “Printing Reinvented” tagline, HP needed an event as big and bold as the news itself. And this past March, at Lisbon’s imposing MEO Arena, it did just that with a once-in-a-decade product launch that through 3D, hypergraphics and a novel use of video took its audience inside […]

  • B-to-C Events

    Puppeteers Help LG Launch its TWIN Wash Appliances

    In a Broadway-inspired event in New York City’s Theater District, LG on Nov. 3 launched its TWIN Wash laundry appliances with six performances featuring 16-foot-tall laundry puppets. The event, LG TWIN Wash Presents: Divide & Conquer on Broadway, took place between 9 a.m. and 5 p.m. in Father Duffy Square put on by puppeteers, performers […]