Festivals & Fan Cons
Fresh Step’s Catdance Film Festival Returns to Sundance
Sundance Film Festival attendees traded popcorn for tuna treats at a different kind of independent film experience in Park City, UT: the Catdance Film Festival. The Jan. 21 event, presented by Fresh Step with the power of Febreze litter, featured host and “New Girl” actress Hannah Simone, a red carpet arrival and a premiere of...
Super Bowl City: Scenes from Inside the Free Fan Village
Super Bowl City presented by Verizon, the Super Bowl 50 Host Committee’s free event located on the Embarcadero in San Francisco, was a leaner but “cleaner” fan village than previous Super Bowls. Pop-up tents were outlawed. Activations were built with sustainability in mind. Security teams were ever present. Looking up, you saw the San Francisco...
Bridgestone’s Winter Classic Focuses on Fans
As seven-year presenting sponsor of the Bridgestone Winter Classic, the tire manufacturer has created a successful platform to build brand awareness and fan engagement, influence consumer purchase decisions and capture data for follow-up. The Winter Classic pits two popular hockey teams in an outdoor matchup on New Year’s Day and, along with fan activations at...
How the UFC Dominated Las Vegas with a High-Tech Takeover
What happens in Vegas stays in Vegas—unless you’re the Ultimate Fighting Championship. The mixed martial arts brand did anything but keep quiet in Sin City from July 7-12 during International Fight Week, which serves as the Super Bowl of UFC events. Attracting tens of thousands of fans from across the globe, the notoriously bold brand...