Festivals & Fan Cons

It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.

In a world often frightened by the concept of Big Brother and the growing impact of technology in our world, Intel’s AI Lounge at SXSW told a different story. The tech brand transformed Lucille’s Patio Lounge on Austin’s Rainey Street around the theme of AI For Good, a spot that showcased Intel’s collaborations in artificial […]

We continue our coverage of SXSW 2017 with a look at another handful of killer activation ideas that got our wheels spinning. We’ve continued to see high-tech, hands-on interactives, bold branding and a whole lot of drink tickets and open bars to keep attendees lingering. Don’t miss our full report in the April edition of Event […]

It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight […]

Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.