Festivals & Fan Cons

August 19, 2010

Adidas Stands Out at Lollapalooza with Giant Shoebox

At this summer’s Lollapalooza music festival, long-time sponsor adidas boosted its visibility by propping a 16-foot by 30-foot branded shoebox constructed out of shipping containers next to the stage it sponsored. The activation was live in Chicago’s Grant Park from Aug. 6 to 8, and is part of an integrated campaign for the launch of...

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January 28, 2010

PlayStation Connects With Music Fans At Bamboozle

Sony Computer Entertainment America leveraged its first-ever sponsorship of The Bamboozle Festival—a two-day alternative music festival at the Meadowlands Sports Complex in East Rutherford NJ—this weekend with a variety of activations surrounding its PlayStation brand.“The consumer there is very young creative and forward-thinking ” Donna Armentor senior manager-lifestyle alliances and consumer events at PlayStation told...

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January 28, 2010

AT&T Leverages Its Own Technology At Lollapalooza

At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield an area designed to enhance the concert experience with interactive games and activities.

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January 28, 2010

Minnesota State Fair Brands Lures Fair-Goers

At the Minnesota State Fair friendly folks of all ages strolled along taking in the treasures of an all-American fair—the second largest in the nation after Texas. With food on a stick in hand (anything your sick mind can conjure up they have it on a stick) and the wholesome sounds of Richard Marx (Midwest...

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January 28, 2010

Delta Lands At New York Wine & Food Fest

Delta Air Lines made a smooth connection with the 22 000 attendees of the Food Network New York City Wine & Food Festival which took place Oct. 9-12. The event featured celebrity chefs such as Rachael Ray and Bobby Flay seminars and panel discussions food demonstrations cooking classes tasting parties and entertainment. For Delta the...

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