Cause Marketing

Even amid the Nikes and Patagonias of the world, it takes guts for a brand to voice its political opinion. At the 2020 Women’s March in Washington, D.C., organic feminine care company Cora did just that. Armed with a sponsorship and a mission, the brand took advantage of its presence in Freedom Plaza to sample […]

Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in […]

Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it comes to engaging younger generations. It’s a fact not lost on Hyundai, which on Nov. 22 wrapped its Fill it Forward college marketing campaign, part of its broader Drive the Future: A Hyundai Experience initiative. The program, which promoted water […]

Authentic sponsorship programs demonstrate a certain level of commitment. And for McDonald’s, the decade-long title sponsor of the 78-year-old Magic City Classic college football matchup in Birmingham, AL, that commitment extends beyond free food and into students’ lives as well as the local community. The McDonald’s Magic City Classic presented by Coca-Cola, which features a […]

Since its inception in 1990, natural skincare brand Origins has made protecting the planet a key piece of its brand ethos. So when the company relaunched its GinZing Gel Moisturizer with new hydration technology last month, incorporating a sustainability component was only, well, natural. In partnership with American Forests’ Global ReLeaf program, Origins erected an […]