B-to-B Events

GE Water trades in hundreds of trade shows for a paid proprietary event program. A look at how its first-ever World Water Tour is paying off

Filters that turn salt water into drinking water. Mobile units that purify 600 gallons of water per minute. Miles of tiny membranes that reclaim waste water and save energy. It’s not science fiction (or Al Gore’s latest invention). It’s the stuff of cutting-edge water recycling developed by GE Water & Process Technologies.

Want to be more Earth friendly? Take this advice from brands that already walk the talk

Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good

When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the tents in Bryant Park where leggy models strut the latest designer duds down the catwalk.

How to turn your hospitality activations into real business-generating opportunities

There are two ways to look at hospitality. Some marketers view it as a nice value-add to a comprehensive sponsorship package. Other dare we say smarter marketers look at it as a unique opportunity to move the dial on sales or other business objectives.

25 tips for keeping your top event staffers happy and motivated

It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is it the caffeine kicking in? The promise of a paycheck? The free branded polo?