B-to-B Events

LIKE THE PERFECT STORM positive word of mouth starts small and then builds momentum until it eventually takes on a life of its own. But how do you catch the wave harness its energy and use it to keep the flow of positive buzz moving in the right direction? Donna Meier senior partner at St. Louis MO-based Javelin has been helping Bacardi do just that. She co-presents with Bacardi at the Event Marketing Summit in Chicago this month and she’s passed some tips along to EM as a preview.

THE ECONOMY MAY BE IN THE CRAPPER but many brands have learned that by being nice they can actually come out smelling pretty darn good. Whether that entails a free breakfast or a cab ride free resume printing or a PC tune-up marketers are betting that a little kindness can go a long way with cash-strapped consumers.

Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living […]

For a technology brand with the word “invent” as its slogan an early foray into the world of virtual events may not seem like much of a stretch. It was Bill Hewlett and Dave Packard after all who first staked out territory in Silicon Valley in 1939 founding one of the most successful high-tech companies in the world out of a one-car garage and bringing to market over the next 75 years industry firsts like calculators handheld devices email programs laser printers and touchscreen PCs.

Ross Burton credits media training with giving him confidence whether he’s working behind the scenes at awards shows like the Academy Awards hosting a consumer make-up event or fielding a reporter’s questions. And although he comes across as self-assured and comfortable with the press Burton says that wasn’t always the case.