B-to-B Events

Some events like sales-based programs or sampling-focused initiatives are easier to measure than others. But it can be particularly difficult to determine the ROI of an internal event or initiative where the objective is often delivering a message or product knowledge. But just because it’s tricky doesn’t mean it’s impossible. In fact some of the easiest ways to measure internal events pull from standard metrics used to determine the value of other b-to-b or consumer programs. Four tips that will show you how it’s done.

Guerrilla marketing has long been a successful b-to-c tactic for marketers wanting to get their message across in a unique and exciting way. But don’t assume that all the fun is for consumers. The same aspects of guerrilla that make it such a success with consumers translate in b-to-b as well. Four tips for making guerrilla a component of your overall marketing strategy:

A neuroscientist a color expert and a feng shui master walk into an event...

When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)

An inside look at Sun’s practical environmentally friendly conference upgrades

Despite the standard perception creating an environmentally friendly event doesn’t necessarily mean breaking the bank. A few key decisions made in the planning process can turn events a shade greener without a significant increase in investment or resources.

How Roland created a 40 000-square-foot exhibit that worked