B-to-B Events

CRM solution provider SugarCRM executed a series of guerrilla marketing experiences at Dreamforce, the biggest cloud-computing event of the year, which took place at the Moscone Center in San Francisco from Nov. 18 to 21. The program centered around an Escape Dreamforce promotion that touted its CRM tool for businesses and an Escape from Dreamforce […]

For event organizers, the thought of going digital can be a scary one. What if attendees no longer come to the live event? Suppose they opt to stay home and log on in the comfort of their pjs? Could a virtual program be the death knell of the live portfolio?

To raise awareness and educate serious photographers about its PIXMA PRO series of printers, Canon on Sept. 26 launched a three-city series of interactive galleries called City Senses. The first event took place in New York City, then moved to Chicago. The series wrapped in San Francisco on Oct. 8.

“The whole idea behind the events is to show the power of the printed image in a unique way,” Jim Booth, supervisor, marketing ITCG Printer/Consumer Product Marketing Division at Canon, told Buzz.

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your calls for help and with this monthly series, EM’s […]

When the waves of raw emotion passed following the bombings at the Boston Marathon in April, the uncomfortable, yet practical realities of it all set in for many across the event industry whose work, naturally, occurs in the public domain and at high-profile events. How will this impact future events or sponsorships? There haven’t been […]