B-to-B Events

September 7, 2015

Tips for Securing Gender Equality in the Workplace

Recent articles in The New York Times, The Washington Post, Forbes and other news outlets have noted a push by men, from the top executive ranks to male business students at the nation’s leading business schools, for gender equality in the workplace. A group of males at Wharton, the University of Pennsylvania’s business school, last...

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August 21, 2015

Inside AARP’s Four Content Sharing Strategies

Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a...

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