B-to-B Events

The reception at MillerCoors’ Distributor National Convention has taken many shapes over the years—unfolding indoors in ballrooms and outdoors along streetscapes. The evening event is intended to feel like a networking party for the more than 3,000 folks in attendance with the intention to highlight all of the brands and messaging presented during the day’s […]

Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations and executive speeches, with perhaps a performance or two and a reception post-event. But for Oath, a company that nine months ago formed […]

In the past two decades, the use of “femvertising” has risen sharply as the modern-day women’s rights movement gains huge popularity.

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this installation, we take a look at the smart badge market. As wearable technology continues to advance, a growing number of event marketers are leveraging the latest […]

When performers take the stage at Coachella, you can expect buzz, exhilaration and plenty of applause. But it won’t all be coming from the audience. Marketers for global sponsors such as adidas, American Express, BMW, Heineken, HP and Peet’s Cold Brew will have spent many late nights meticulously shaping unique experiences for festivalgoers, hoping to […]