B-to-B Events

June 23, 2014

EventTech 411: Standout Tech Tools From EMS

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. This month, we give you a quick tour of some of the standout...

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June 19, 2014

Brooklyn Sets the Stage for AOL’s NewFronts Event

The AOL Digital Content Newfronts event on April 29 was a standout, and not just because of the original video content it presented onstage at the Duggal Greenhouse in New York City’s Brooklyn Navy Yard. On top of an all-star line-up that included Sarah Jessica Parker, Kevin Nealon, Portia de Rossi, Zoe Saldana and more,...

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June 11, 2014

The 2014 Event Measurement Report: What You Missed

What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure,...

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May 30, 2014

Advertisers Step Straight into an Onion Story at a NewFronts Gala

As I stepped into the TimesCenter in Midtown Manhattan April 29, I immediately felt a twinge of regret at my choice of skinny jeans and boots as a handsome tuxedo-clad gentleman presented me with a silver platter piled high with business cards and money… a pile of dollar bills, some neatly folded into swans. The...

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May 22, 2014

Six Ways to Create a Stand-Out Recognition Event

The 2014 National Sales Convention for Prudential Real Estate and Berkshire Hathaway HomeServices, which took place March 17 to 18 at the Music City Center in Nashville, achieved its highest satisfaction rating since 2007. A seamless main stage production, along with a consistent message for the 3,400 independent brokers and sales agents who attended, accounts...

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