B-to-B Events

B-to-B Events

January 28, 2010

How Brands are Turning to Events to Engage Baby Boomers

Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living...

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January 28, 2010

HP goes virtual

For a technology brand with the word “invent” as its slogan an early foray into the world of virtual events may not seem like much of a stretch. It was Bill Hewlett and Dave Packard after all who first staked out territory in Silicon Valley in 1939 founding one of the most successful high-tech companies...

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January 28, 2010

Media training is a key skill for brand marketers

Ross Burton credits media training with giving him confidence whether he’s working behind the scenes at awards shows like the Academy Awards hosting a consumer make-up event or fielding a reporter’s questions. And although he comes across as self-assured and comfortable with the press Burton says that wasn’t always the case.

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January 28, 2010

Non-endemic Brands Connect At Events

Some of the biggest marketing breakthroughs have come from brands that made new connections with unexpected demographics. Consider Nintendo Wii and its raging success with trendsetting moms for example. Who knew right? Following Nintendo’s lead brands once considered long shots with certain market segments are finding success by targeting tastemakers at niche events. The key...

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January 28, 2010

Talking Events And The Economy

When the economy hit the ground like Joe Frazier didn’t like its face event marketers could have fallen right down with it and hugged the canvas. But you didn’t. You took the left hook from accounting about your budgets and most recently the uppercut from the media and the public about your sponsorships and meetings....

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