B-to-B Events

October 27, 2015

How Live Events Amplifly Content for Traditional Publishers

Publishers have long embraced events as a way to bring their magazines to life. New York has sponsored its New York Taste event for 17 years. Its annual weddings event has been on the calendar for 15 years and counting. Woman’s Day in May held its 12th annual Red Dress Awards. Time and Fortune have...

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October 21, 2015

Three Trends Shaping the Evolution of Green Events

There was a time when “going green” simply meant eliminating paper waste, recycling and shutting off lights. While that is still true today, the definition has expanded greatly. Event industry leaders are taking a holistic approach to the issue, looking at sustainability in terms of the whole life cycle of an event and the trickle-down...

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October 20, 2015

WE TV Woos Ad Buyers With PopBars

Building off the success of its previous juice bar activations, WE tv in September and October will visit 12 ad agencies in New York City and Chicago with this year’s rendition—a selection of artisanal gelatos and sorbets from PopBar, a popular Big Apple ice cream shop. The network rebranded last year, dropping “women” from its...

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October 19, 2015

Columbia Brings its ‘Tested Tough’ Message to Life

Columbia Sportswear on Oct. 7 brought the company’s Pacific Northwest heritage to life at a press event on New York City’s Lower West Side that showcased its latest technical product and a Tested Tough brand platform that launched two days later in 63 markets. The campaign, at a reported $50 million, is the company’s largest...

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October 14, 2015

Women in Events Offer Their Six Top Career Tips

The work of an event marketer is challenging enough, let alone trying to achieve that elusive goal of work/life balance. What is that anyway? And is it even possible? Besides handling all the demands of co-workers and clients, women have the added stress of managing their homes and children, often without an equal partner to...

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