Archive

B-to-B Events

  • Masterpiece Suite: MGallery Creates a 24-Hour Interactive Hotel Room Installation
    B-to-C Events

    MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art

    As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic […]

  • How Twitter Blended Education with Entertainment at the 2019 NewFronts
    B-to-B Events

    Twitter Woos NewFronts Advertisers with Surprise, Delight and Design

    It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings […]

  • Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019
    B-to-B Events

    Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019

    Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and creative professionals taking place at the Palais des Festival June 17-21. Attended by the crème de la crème of marketing and creative executives, Cannes Lions is far more than networking and high-level meetings […]

  • Renaissance Hotels Creates a Harlem Scavenger Hunt Led by Locals
    B-to-C Events

    Locals Lead a Renaissance Hotels Harlem Scavenger Hunt

    One of Renaissance Hotels’ points of difference is its Navigator concierge program, where individuals dubbed “Navigators” expose guests to hidden gems within the hotels’ local communities. For the launch of its new Discover This Way campaign promoting Navigator, the brand staged a scavenger hunt-filled evening for loyalty members, press and influencers featuring performances, local personalities […]

  • Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival
    B-to-B Events

    Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival

    The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not overrun with the lounges and lodges so prevalent at its West Coast counterpart, the Sundance Film Festival. The demographic Tribeca Film Festival attracts is often based locally and full of Big Apple pride. For brands like Bulleit Bourbon and Stella […]