B-to-B Events

Fresh strategies to help consumers achieve a balanced lifestyle   From farm-to-table, to juicing to shakes, to essential oils, boot camps, spin and meditation, the health and wellness space is expanding rapidly—into the home into the workplace, and into live events. The Fast Company Innovation Festival in New York City last October offered more than […]

Bulleit’s anti-advertising approach involves leveraging local cultural invents like Tribeca Film Festival, where it can engage with the ‘creative class’ When marketing to the creative class is a primary campaign objective, building experiential activations at film festivals is a worthy path to engagement. And for bourbon brand Bulleit in particular, which concentrates on penetrating local […]

It’s a tall order to build an Instagrammable space for some of your biggest users and influencers when you are, in fact, Instagram. But the brand delivered with, quite literally, a desert oasis 26 miles away from the epicenter of the Coachella Valley Music and Arts Festival for invited music and culture influencers. Dubbed “Desert […]

Citi is often recognized in the events world for its entertainment platform, but an important part of the brand’s mission is to enable growth and economic progress in the communities it serves. That’s where Taste of the Nation, which benefits the No Kid Hungry campaign, comes in. Citi has served as co-sponsor of the ticketed […]

With their mega prize pools, noteworthy brand sponsorships and passionate fanbase, professional esports competitions are getting plenty of due attention in the event world. But, as two billion competitive gamers across the globe will attest to, gaming isn’t just for the pros. Enter: technology platform Super League Gaming, founded on the premise that the community […]