Lucky Charms Unlocks a New Target at WorldPride Event
![](https://www.eventmarketer.com/wp-content/uploads/2015/10/DB_GeneralMills_2015-Ex-800x400.jpg)
Brand:
GENERAL MILLS
Agency:
DIAMOND INTEGRATED MARKETING
Awards:
EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year:
2015