Wrigley Archives - Event Marketer
Wrigley Talent Search Strikes a Chord with Hispanics
To build trial and awareness for “5” gum among 18- to 24-year-old culturally mixed Hispanics, Wrigley created Vive tu Musica with 5, an online talent search competition for Latin rock and pop singers. Contestants uploaded their videos onto vivetumusica5.com to enter the contest. Five finalists (voted by fans) were flown to Los Angeles on June...
Altoids Celebrates Anti-Love on Valentine’s Day
The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe was the ultimate destination for anyone seeking a little rebellion against the oppressions of Valentine’s Day. The shoppes opened Valentine’s Day week in Chicago, Miami and New York City (with additional sampling programs in Seattle and San Francisco). Inside was a full-service coffee bar serving complimentary coffee, lattes...
Wrigley Visits Hispanic Markets with Family Interactives
To target the Hispanic market, Wrigley created the Planeta Wrigley tour that visited festivals across the country. The goal: sampling and to create brand affinity by tapping into this market’s passion for music, technology and sports. Targeting kids and families, the tour was divided into two zones—Orbit and Eclipse domes—created to keep consumers interactive as a...
Altoids Opens an Offbeat, Anti-Love Chocolate Oasis
Altoids leveraged its brand’s alternative style to drive trial of its new chocolate dipped mints through a lovably irreverent pop-up experience. The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe targeted young urban trendsetters who gravitate toward offbeat products and brands. Billed as the ultimate destination for anyone seeking refuge from the stresses of Valentine’s Day,...