Event Technology Awards Archives - Page 37 of 43 - Event Marketer
DealerSocket Takes Projection Mapping to the Streets
Software company DealerSocket wanted to make a big statement to cap off its 2014 User Summit. With clients to impress and a desire to map the ideas of innovation and technology back to the DealerSocket brand, the stakes for the perfect send-off were high. It doesn’t get much higher, or bigger, than the side of...
Adult Swim Takes Fans on an Interdimensional Journey
From the outside, it looked like a giant Meatwad. Not an actual wad of meat, mind you, but a 36-foot Geodesic Dome designed to look like Meatwad, an Adult Swim fan-favorite character from the television series “Aqua Teen Hunger Force.” But inside, the space was transformed into a seated theater experience where visitors could sit...
Adobe Showcases its Partners with Supersized Visuals
When design, creativity and innovation are the cornerstones of your brand, your live events have a lot to live up to. Adobe’s event team took on the challenge at its Worldwide Sales Conference with a projection mapping strategy that not only transformed the room—it transformed the audience, too. Adobe’s Worldwide Sales Conference is a three-day...
Essence Magazine’s Social Spectacle Wows Attendees
Essence Fest is the flagship event for Essence Magazine and the 2014 event in New Orleans was the 20th anniversary of the festival, so the brand needed to bring the full power of social media to make it a nationally noticed success. Essence needed a social strategy that addressed the challenges of increasing pre- and...