Best Permanent or Pop-up Retail Experience Archives - Page 2 of 3 - Event Marketer
Under Armour Leans on Thermal Technology for its Interactive Pop-Up
Under Armour’s new Rush products feature a mineral-infused fabric that somehow converts the wearer’s energy into infrared light, which somehow feeds energy back into the body. Which seems like the kind of thing you’d need to demonstrate to consumers in a user-friendly version of a high-tech athletic performance research lab. Which is exactly what UA...
TOTO flushes all expectations away and go above and beyond
WHY THE JUDGES LOVE IT: TOTO created a showroom of private bathrooms featuring its Washlet product, an electronic bidet, where attendees learned about its features from an animated holographic character by the name of “Shizukun.” Triggered by a motion and door-sensor system when the consumer entered the bathroom, the story told by the childlike blue...
Mercedes-Benz brings consumers into another world
WHY THE JUDGES LOVE IT: To attract a younger audience and infuse motion into an otherwise static environment, Mercedes-Benz created video content that incorporated local cultural influencers, from street artists to musicians to photographers. Consumers test drove a Mercedes-AMG GT R through a 4D virtual reality experience including smells, wind and visual triggers. And an...
‘Donut’ underestimate Google and their launch for their Home Mini product
THE SETUP: To celebrate the launch of the Google Home Mini product, the smaller version of the Google Home, the brand created an experiential campaign bringing to life its slogan, “The Size of a Donut, the Power of a Superhero,” with an interactive, brick-and-mortar donut shop. Google created three versions of the donut shop—a small...