Best multicultural event campaign Archives - Page 2 of 6 - Event Marketer
State Farm Brings Cultural Relevancy to Essence Fest
To connect with African-American females who act as primary decision makers in their homes when it comes to family finances, State Farm created culturally-relevant content for the demo and positioned itself as a resource for financial help via its “Color Full Lives” campaign. State Farm research showed that financial services are often less recognized than...
BET Brings a Multi-Pronged Strategy to HBCU Campuses
How does a brand win the attention of a modern college student? The same way brands have been doing it for years—tailgating and giveaways. That’s exactly how BET Networks connected with students at a handful of Historically Black College & University (HBCU) campuses to promote its new series, “The Quad,” the first TV drama set...
Bud Light Sponsorship Targets Hispanic Soccer Fans
Copa America is Latin America’s biggest soccer tournament, so when the competition headed to the United States for the first time in celebration of its 100th anniversary, Bud Light seized the opportunity to kick it with Hispanic beer drinkers. The brand’s Barra Centenario experience was a chance to position itself as the beer of choice...
Jack Daniel’s House Siete Draws Hispanic Millennials
Jack Daniel was the kind of guy who opened his home to friends and let the good times roll. To bring that narrative to life and provide Hispanic millennials with a culturally relevant experience, the brand activated Jack Daniel’s House Siete. The eight-city multisensory activation celebrated the diversity of attendees and their passions through a...