Best integrated trade show campaign Archives - Page 5 of 5 - Event Marketer
Activision Delivers Interaction and Gameplay at E3
Activision tackled the massive E3 conference from three directions: Interactions outside the footprint (that ultimately drove attendees to the footprint); personalized interactions designed to address the needs of a variety of visitors (including media and VIPs); and of course, it included gameplay—a ton of hands-on gameplay. E3 is a booming conference, filled with towering booths...
Accuray’s Microsite Boosts Pre-Show Engagement
Radiation and oncology system provider Accuray kept its booth buzzing and sales channels full with a fully integrated program before, during and after its appearance at ASTRO, the American Society for Radiation Oncology’s annual trade show. The program needed to drive qualified prospects to participate in demos and help move prospects and customers up the sales...
Nokia Pumps Up Engagement Time with Coffee and RFID
Few coffee lovers can resist the intoxicating aroma of freshly brewed beans. And not many can resist the urge to sip the stuff without scrolling and surfing on their mobile devices. Nokia leveraged both addictions at the CTIA Wireless show where it activated a combination cafe and demo lounge. Attendees could order a free cup...