Best integrated trade show campaign Archives - Page 2 of 5 - Event Marketer
Boeing Entices Consumers with iPod Giveaway Drawing
Boeing had visitors flocking to its booth at the World Airline Entertainment Association show in Seattle, thanks to walking PDAs and an iPod giveaway. Trying to spread the word about Connexion, its on-board high-speed Internet service, Boeing decided to tap the cachet of Apple’s iPod. Attendees who visited with Boeing reps were eligible to win...
Cisco Draws Attendees with Pre-Event Email Strategy
Cisco pulled out all the stops in hyping its exhibit at Supercomm in Chicago, making sure it would generate attention—and booth traffic—among potential clients at the telecom trade show. Three months before the event, the brand sent prospective attendees invitations to its booth and info about Cisco’s pre-show Web site, which listed a schedule of...
Cadence Lets its Customers Educate Exhibit Visitors
It would have been easy for electronic design automation company Cadence to simply regurgitate its same ol’ trade show booth at the annual Design Automation Conference. Instead, the company rebuilt its experience from scratch, producing a 100-foot-by-100-foot exhibit that was anything but static. Big, bold, and colorful, the futuristic display centered around a series of...
LifeSize Lures in Booth Visitors with Cheese and Wine
The best way to introduce the LifeSize high-definition video conferencing product was to let people see it in action. The Get a Taste of High Definition campaign for the Interop Vegas trade show did that, with a twist. Show attendees were invited to the LifeSize booth for a wine and cheese tasting by sommeliers from...