Best Digital + Live Campaign Archives - Page 2 of 3 - Event Marketer
SK-II Targets Affluent Women with an Augmented Reality-Powered Pop-up
Aiming to reconnect with younger, affluent and digitally savvy Japanese women, the Japanese premium skincare brand invited consumers to a Tokyo pop-up shop called SK-II Wonderland. The space was part interactive art exhibition, part virtual scavenger hunt and part all-immersive experience. Upon entering, attendees received a mobile device preloaded with an AR app. Using location-dependent...
BMW’s ride to Coachella
WHY THE JUDGES LOVE IT: Coachella is a breeding ground for content creation, so to promote its i Series electric and hybrid vehicles, BMW headed to the desert. The brand enlisted festival headliner John Gourley and 17 influencers to document their individual journeys to Coachella on social media. The campaign concluded with two exclusive nightlife...
HBO’s documentary, “The Defiant Ones,” is a success
WHY THE JUDGES LOVE IT: HBO’s documentary, “The Defiant Ones,” follows the failures and triumphs of two music industry moguls, prompting a campaign that celebrated the defiance in everyone. The brand headed to major events, like SXSW, to interview hand-selected “defiant ones” about the obstacles they’d overcome to achieve success, then shared them digitally. The...
Microsoft works with the NFL to bring goof to charities across the Nation
THE SETUP: Microsoft, the official sideline technology sponsor of the NFL, has leveraged its Surface devices to drive fandom and boost player efficiency since 2013. But ahead of the 2018 Super Bowl, the brand wanted to show the world that its technology doesn’t just create fans—it creates change. So Microsoft launched Create Change, an integrated...