Awards: Best Digital + Live Campaign

To build buzz for the Marriott Bonvoy app and the newly opened W Dubai, W Hotels produced the Wake Up Call Dubai music festival, a multi-stage hotel takeover featuring a variety of performances, some of which included pyrotechnics and lasers, along with activities like dj masterclasses. To expand its reach, the brand attracted millions of […]

Google’s products are designed to help consumers make the most of every day and encourage local discovery. Enter: Wonderful Weekends, a festival that helped families experience the communities in which they live. The centerpiece was a gigantic gumball machine that educated attendees about Google products, then dispensed gumballs filled with prizes from local partners. The […]

A standard launch event for the all-new, all-electric Mustang Mach E simply wouldn’t do, so Ford dreamed up a TV show format designed to drive excitement and buzz. With actor Idris Elba starring as host alongside an array of special guests, the fast-paced show produced across three stages at the Jet Centre in Los Angeles […]

After a decade in Vegas, IBM moved its Think conference to San Francisco in 2019. The new digs meant 30,000 guests would spread across 12 different venues and more than 90 hotels. So the brand shared content at 13 indoor and outdoor locations on more than 400 screens, ranging from 46-inch monitors to 36-foot LEDs. […]

“Make Believe Happen” leveraged NFL players’ interests in music, fashion and art to show how dreams can become reality. One of the components was a clothing design contest that used a web-based experience called DialStyle. Consumers could enter any word or phrase; a Microsoft algorithm found the top image result online and converted it into […]