Author archive for Sonia Andresson-Nolasco
Rock and Roll Videogames Engage Consumers
Most people know at least one self-proclaimed king of air guitar. The act of strumming an invisible stringed instrument has been a favorite pastime for decades. Now thanks to the proliferation of in-home gaming products like Nintendo Wii Microsoft Xbox 360 and Sony Playstation everybody (of every age) is doing it.
Pfizer’s 3D Theater
Most stroke and heart attack victims never see it coming. And for survivors no matter how many times they recount the experience they can never fully recapture the moment for a doctor or a family member. To help healthcare providers get a better understanding of the stroke or heart attack experience Pfizer is using a...
How Green Screen Activations Can Generate Leads
Green-screen photo activations have long been used to entice customers to exchange personal information for a memorable moment captured on film. But despite its popularity marketers may not be making the most of the data after the fact. As the financial firestorm continues to topple companies left and right green-screen providers are rising to the...
Street stunts net results for brands
CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits some with support from corporate sponsors are turning the tide by going guerrilla.