For five weeks beginning June 4, ESPN took over Toys ‘R’ Us stores across Ontario to help introduce youths to the world of alternative sports with the X Games Life and Style Tour. The sports network’s consumer products division hit store parking lots across the province with a branded truck, a mini-skate park and expert BMX riders and skaters.

 As part of a new product rollout test program, Audi launched its 2011 A6 in Miami on June 23 at the uber-chic 11 11 Lincoln Road building, a striking parking garage turned event space designed by Swiss architects Herzog & de Meuron.

The Air National Guard, a reserve unit of the U.S. Air Force, is hitting the road with its second Rise to the Challenge tour, a 23-week interactive campaign that through mid-November will travel to festivals, air shows and music and sports events. The tour this year features new gaming challenges and a free mobile app called Air Taptics.

Artist Eric Fischl wanted to create a dialogue about the American experience through art, poetry, music and performance and he wanted artists all across the country to be part of the discussion. So he’s created and launched the America: Now and Here (AN+H) mobile tour. It kicked off as a guerrilla-style installation in Kansas City, KS, where pop-up galleries sprung up all over the city for three weeks during the month of May to showcase local and nationally recognized artists.

To commemorate the 75th anniversary of the Oscar Mayer Wienermobile, the brand has added a special edition 30-foot-long food truck to its fleet of seven Wienermobiles. The brand unveiled the new truck in Times Square on May 25 and will be traveling this summer to 12 cities to feed families its newest offering of Oscar Mayer Selects franks.