Red Bull energy drink set 16 teams of elite “makers”—a demographic made up of eco-conscious do-it-yourselfers and amateur inventors—to work in Brooklyn, New York, from July 7 to 10 for its Red Bull Creation contest. The idea was to build a vehicle out of found objects that could move a person 200 feet, using no fossil fuels. And boy did they. From the wedgie-powered trampoline cart to the steampunk-inspired railroad handcart to the robotic Santa’s sleigh, the makers went all-out.

Last year, Yolo County-based Toasted Head winery traded in a booth at food and wine events to sample its chardonnays, cabs and merlots at beer and music festivals in three cities. This year it has expanded the tour to eight markets.

Comcast SportsNet Bay Area has launched “The Search for the World Championship Baby,” the lucky child who will be born closest to August 1 at 7:54 p.m., exactly nine months after the San Francisco Giants baseball team beat the Texas Rangers to win the 2010 World Series, its first pennant win in 52 years. The campaign capitalizes on the fact that while some Giants fans acknowledged the championship with toasts and high-fives, others celebrated, um, more privately.

This summer Courvoisier kicked off a series of lounge events targeting women in seven cities to promote its new Courvoisier Rosé liqueur. From June 30 to Oct. 9, the brand is taking over a section of select bars in Atlanta, Baltimore, Chicago, Detroit, Philadelphia, Los Angeles and New York for 12 weeks, and turning them into exclusive lounges with pillows and candles in the product’s signature rose hue. There is also a step and repeat red-carpet photo activation that uses a free-standing kiosk consumers can use to take a photo in and post on Facebook on-site.

The Clif Bar brand set off in April on its second national soccer tour, and will hit 13 markets from Boston to Los Angeles through the fall to generate awareness and drive trial among active lifestyle influencers all over the country. From hundreds of fans of the brand and serious soccer enthusiasts who applied to be Clif Bar Soccer influencers, only 20 were accepted to represent the brand in the target markets.