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August 8, 2011

Red Bull Sets Makers Loose on Brooklyn

Red Bull energy drink set 16 teams of elite “makers”—a demographic made up of eco-conscious do-it-yourselfers and amateur inventors—to work in Brooklyn, New York, from July 7 to 10 for its Red Bull Creation contest. The idea was to build a vehicle out of found objects that could move a person 200 feet, using no...

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July 27, 2011

Toasted Head Samples at Beer and Music Festivals

Last year, Yolo County-based Toasted Head winery traded in a booth at food and wine events to sample its chardonnays, cabs and merlots at beer and music festivals in three cities. This year it has expanded the tour to eight markets.

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July 27, 2011

Comcast Seeks World Championship Baby

Comcast SportsNet Bay Area has launched “The Search for the World Championship Baby,” the lucky child who will be born closest to August 1 at 7:54 p.m., exactly nine months after the San Francisco Giants baseball team beat the Texas Rangers to win the 2010 World Series, its first pennant win in 52 years. The...

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July 25, 2011

Courvoisier Creates Exclusive Lounges to Promote Rosé Liqueur

This summer Courvoisier kicked off a series of lounge events targeting women in seven cities to promote its new Courvoisier Rosé liqueur. From June 30 to Oct. 9, the brand is taking over a section of select bars in Atlanta, Baltimore, Chicago, Detroit, Philadelphia, Los Angeles and New York for 12 weeks, and turning them...

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July 25, 2011

Clif Bar Brings Energy Bars to Soccer Pitches Across the States

The Clif Bar brand set off in April on its second national soccer tour, and will hit 13 markets from Boston to Los Angeles through the fall to generate awareness and drive trial among active lifestyle influencers all over the country. From hundreds of fans of the brand and serious soccer enthusiasts who applied to...

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