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B-to-C Events
The Salvation Army Conference Celebrates Volunteers
When you think of The Salvation Army, Disney doesn’t necessarily spring to mind, but the entertainment giant helped bring to life the theme of the charitable organization’s five-day conference last month at Disney Coronado Springs Resort in Orlando, which attracted 2,200 business leaders and volunteers. The goal of the event, which takes place every four years, was to inspire and motivate local and national Salvation Army board members and to help move beyond its image as the recipient of spare change and old clothing.
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B-to-C Events
Muskol Celebrates 60th Anniversary with True Canadian Fans
The Canadian insect repellent Muskol, a division of Merck, is celebrating its 60th anniversary this year with a mobile tour hitting 25 campgrounds, fishing holes and fairs in Ontario, Quebec and Manitoba until July 15. The tour, which launched May 24, consists of a trailer which folds out into a tackle box, pulled by a branded pickup truck. Once unfolded, the tackle box contains a table for sampling and coupon distribution; a bug booth game, in which contestants stand in the booth and try to catch as many paper bugs as they can; and a magnetic fishing pond.
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B-to-C Events
Pennsylvania Turns to Mobile Tour to Showcase Civil War History
For the 150th anniversary of the start of the Civil War, the Pennsylvania Historical Society chose a mobile exhibit to showcase the commonwealth’s involvement in the Civil War with a focus on African-Americans’ contributions and visits to local historical sites. The Pennsylvania Civil War 150 Road Show has been traveling in an expandable 53-foot tractor-trailer since April and plans to hit 67 counties throughout the state.
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B-to-C Events
PBS Sends College Students on Historic Bus Trip
The Public Broadcasting Service launched the 10-day American Experience tour last month to promote Freedom Riders, a film about the group of people who, in 1961, used public transportation to challenge segregation in the South. The film and mobile tour celebrated the 50th anniversary of the historic ride. The tour, which ran May 6 to 16, retraced the original bus route from Washington, D.C. to New Orleans, making stops in Alabama, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia. The film premiered on PBS on May 16.
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B-to-C Events
Honda Hits Finals Week to Generate Interest in the New Civic
Honda from April 21 to May 12 hit six of the PAC10 schools during final exams to help students take a much-needed study break while learning about the new Civic. At each stop, Honda provided lunch while students took part in an SMS scavenger hunt designed to teach them about the cars in the Civic lineup and sign them up for a sweepstakes to win a 2012 Civic Si Coupe.




