Char-Broil, the outdoor cooking company, in April launched the 10th edition of its annual mobile grilling tour. The campaign this year has been expanded to 30 weeks and will travel to 27 states as part of an integrated campaign that also is measuring the effectiveness of its marketing strategies.

“In the past, when we did experiential marketing, we would send the tour off on its way,” Michelle Zeller, vp-marketing at Char-Broil, told Buzz. “This year we are trying to knit and weave it all together.”

Mexican beer brand Dos Equis hit up bars in 17 markets every night from April 21 to May 5 to show consumers the Lost Art of Celebrating Cinco de Mayo.

To show its appreciation for over-the-road drivers and promote its IntelliRoute navigation devices, specifically designed for big rig truckers, Rand McNally recently set off on a five-month, coast-to-coast mobile program known as the Moving America tour.

To bring its Good Hands Roadside Assistance service to life, Allstate handed sports blogger Spencer Hall of edsbs.com (Every Day Should be Saturday) the keys to a branded SUV in which he is traveling to football games across the country through Jan. 10. 

Belgian beer brewer Stella Artois in November held an invitation-only, private event to launch La Societe, its online community. One hundred guests, who each got to bring three friends, were invited to the party, which took place in a Toronto subway station and celebrated the brand’s take on 1960s French-European style.