Author archive for Sandra O’Loughlin
Chase Develops a Social Platform Around ‘Giving Awards’
It’s a balmy early December evening in downtown Los Angeles. On the plaza outside the Dorothy Chandler Pavilion tree branches are strung with white lights, the red carpet has been rolled out and a crowd has gathered to watch celebrities stroll along the step-and-repeat before a gaggle of photographers. The flash of their cameras, the...
Oxygen’s Beauty Bar Offers ‘Jersey Couture’
To raise awareness for the second season of its reality series “Jersey Couture,” Oxygen Media earlier this month activated a pop-up beauty salon in New York City’s NOHO neighborhood. The show, which premiered on Feb. 7, follows visitors to New Jersey dress shop Diane & Company where sisters Kimberly and Christina and their mom Diane...
Courvoisier Goes Guerrilla to Support New Blend
To raise awareness for C by Courvoisier, a new offering by the cognac brand that will hit retail shelves this month, Courvoisier in January launched a guerrilla marketing campaign that includes three components—wild postings, stenciling and mobile projections. The effort will roll out in nine markets and continue through mid-March. C by Courvoisier is produced...
TripAdvisor Offers Master Class for Travel Industry Pros
Trip Advisor for Business, the b-to-b division of travel site TripAdvisor, in January held a master class for members of the hospitality industry at Atlantis Resort in the Bahamas. The division, which launched in May 2010, gives hotel operators, restaurants and attractions access to TripAdvisor’s 50 million monthly visitors.