Sandra O’Loughlin

Intel’s three holiday pop-up stores were as much about the community as they were about giving consumers a chance to try out its technology. Here’s a quick look at four ways Intel’s Experience Stores shook up the pop-up paradigm. 1. Neighborhood. While most pop-ups are situated in busy urban areas with high foot traffic, Intel […]

Pepsi on Jan. 4 surprised the 300 residents of Milligan, NE, a farming community located at the geographic halfway point of the U.S., with a concert by country singer Lee Brice. The concert, as part of Pepsi’s Get Hyped for Halftime campaign, is one of a series of events planned by the beverage brand to […]

Spice manufacturer McCormick has rolled out a yearlong global campaign that celebrates flavor and the company’s 125th anniversary. Called Flavor of Together, the program has enlisted 125 brand ambassadors, including chefs, food editors, bloggers and registered dietitians, to educate and engage consumers around the world about flavor and culinary trends. The program will launch in countries […]

To promote season two of its popular “Brain Games” series, National Geographic Channel on Jan. 9 activated an illusions gallery in New York City’s Grand Central Terminal that had busy commuters appearing to levitate, walk on ceilings, shrink in size and even lose their heads. The gallery also traveled to Los Angeles (Jan. 3 to […]

The November/December issue of Event Marketer offers an in-depth look at marketing to Hispanics. Here, we bring you some top-level advice from industry insiders on how to connect with this important demographic. 1. Tap into Hispanic passion points—whether that be soccer, music or food. Jose Torrens, brand manager, multicultural marketing at Coca-Cola, says, “All of […]