Sandra O’Loughlin

Consumer test drives are among the most important consumer activations at Chrysler Group, says Michael Curmi, head of experiential marketing at Chrysler Group. “We’ve really amped up our effort to get consumers into our vehicles and educate them about the features and benefits and how they can fit into their lifestyle,” he says. But just […]

Progressive Insurance, title sponsor of the Progressive International Motorcycle Shows, where the latest street bikes, dirt bikes, sport bikes, cruisers and more are unveiled, this year added live music from the School of Rock and other new experiences to its 12-city tour. The music, along with lessons from pinstripe fabricator artists on how to paint […]

Verizon’s new destination store at the Mall of America in Bloomington, MN, redefines high-tech shopping for its customers by taking a cue from experiential marketing. We’ll take you inside the brand’s reimagined store design strategy in our February/March issue. For now, here’s a sneak peek.  

“Broken” by Jake Bugg played as I entered The TimesCenter auditorium early on Dec. 11 for the Most Contagious conference, an annual one-day event focused on creativity and innovation. The haunting melody was part of a musical mix that helped set the stage for an event that was thought-provoking, eye-opening, disruptive. But definitely not broken. […]

More than 400 influencers, including consumers, distributors, trade and media, attended a 24-hour brunch bash at Lightbox in New York City to celebrate Pinnacle Vodka’s new Cinnabon-flavored vodka. But perhaps even more impressive than the cocktails from Pinnacle, which also offers Caramel Apple, Peachberry Cobbler, Pecan Pie and other fun flavors, is the more than […]