Sandra O’Loughlin

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] I’m standing inside a fully stocked, 9,000-square-foot retail phone store, eyeing Bose SoundLinks and Jawbone Mini ­Jamboxes. There’s a slat wall filled with cell phone cases, chargers and other accessories, but the treadmill where I clip on a Fitbit and follow my running progress on a giant video screen […]

H&R Block has launched an experiential effort to get its brand—and some cold, hard cash—into the hands of taxpayers. The program, which involves kiosks that dispense $10 to $100 to participants, is part of an integrated campaign called Get Your Billion Back America that launched on Jan. 13 and includes broadcast, digital and social channels, […]

In an unusual take on the hospitality experience, 3M at South by Southwest Interactive created the 3M Idea Exchange Lounge where guests could kick back and enjoy a cocktail or cupcake but also explore the company’s high-tech products, connect with other attendees and share ideas. Housed in a 30-foot by 60-foot tent adjacent to the […]

As part of a campaign to raise awareness for its new million-dollar-prize Black Exclusive Scratchers tickets, California Lottery on Feb. 9 activated an event that involved Lady Luck, augmented reality and lots of consumers passing through L.A. Live, a sports and entertainment hub in downtown Los Angeles. The experience generated buzz, created content for the […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] It’s been called an economic force and a power vital to U.S. business, one that is impacting every aspect of the American landscape. No, we’re not talking about the auto industry, the Internet or smartphones. We’re talking about the Hispanic population, which, at 52 million strong, is expected by […]