Sandra O’Loughlin

ION Television from Dec. 2 to 6 delivered holiday cheer and sweet treats to New York City media agencies, wrapping conference rooms with festive decorations and playing seasonal music and the network’s holiday films. The visits were the third component in a three-pronged effort to thank the agencies and build awareness for its holiday movie […]

A gaggle of 20 Santas hopped and shimmied their way across New York City on Dec. 5 as part of a strategy to let consumers know that Peeps, the yummy, yellow marshmallow candy chicks most often associated with Easter, are available in Christmas varieties. The Santa Hop was part of an integrated marketing campaign to […]

Malibu Rum on Nov. 16 awarded 1,000 fans a private concert by Maroon 5 that took place at New York City’s Roseland Ballroom. Guests sampled Malibu cocktails, received branded premiums, took snapshots at a branded GIF booth and listened to dj Tommy Virtue before Maroon 5 took the stage. The New Yorkers won tickets to […]

Kipling, the handbag and accessories collection that takes its name and inspiration from author Rudyard Kipling and his “Jungle Book” monkey character, on November 12 launched a three-day pop-up store in New York City to drive awareness of its new monogrammed products and the whimsical spirit behind the brand. Additional December activations will take place […]

CRM solution provider SugarCRM executed a series of guerrilla marketing experiences at Dreamforce, the biggest cloud-computing event of the year, which took place at the Moscone Center in San Francisco from Nov. 18 to 21. The program centered around an Escape Dreamforce promotion that touted its CRM tool for businesses and an Escape from Dreamforce […]