Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing industry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
  • B-to-C Events

    Three Tactics AMC Used to Promote ‘Preacher’ at SXSW

    AMC kicked off the consumer marketing campaign for its new series “Preacher” at SXSW with an installation depicting the upside-down world the characters inhabit. Based on a cult comic book franchise, the series is a dark comedic drama that follows West Texas preacher Jesse Custer who has unusual powers. Located on the corner of Red […]

  • HBO_SXSW_Faces_HallSignage
    B-to-C Events

    HBO Live Wires the Hall of Faces from ‘Game of Thrones’ at SXSW

    HBO upped the tech ante during SXSW with a “Game of Thrones” experience that brought to life the macabre Hall of Faces scenes ahead of the season six premiere on April 24. Located at West 5th and Lavaca streets, the brand transformed the venue’s outward façade to make it look like the House of Black […]

  • Toyota Wows Auto Show Attendees with Scalable Billboard
    B-to-C Events

    Toyota’s Scalable Billboard Takes RAV4 Campaign to New Heights

    Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom […]

  • Advance Auto Parts Plans an Expanded Mobile Tour
    B-to-C Events

    Advance Auto Parts’ Expanded Mobile Tour Targets DIY-ers

    Advance Auto Parts for a third year is hitting the road on an expanded mobile tour that will visit more than 30 automotive and store events and festivals across the U.S., driving awareness for its Speed Perks rewards program among automotive do-it-yourselfers, in addition to driving traffic to its stores. The tour, which features a […]

  • Mophie Returns to SXSW Strategy with Device-Saving Dogs
    B-to-C Events

    Mophie Evolves its SXSW Strategy with Device-Saving Dogs

    There’s a lot of noise at SXSW, but mobile battery case maker mophie chewed out a niche for itself for a second year—with St. Bernard dogs. Continuing its mission to rescue dying phones, the brand partnered with Indian Motorcycle and the St. Bernard Foundation for what it called “Bad to the Bone.” Every hour from […]