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B-to-C EventsBest of EMS 2016: Day Three
Brand Activations, Sports Marketing and Mobile Tours The final morning at EMS 2016 kicked off with a “tequila sunrise” for those who got swept up in the Motive Mile High Mayhem bar crawl in the RiNo district the night before. But with a satisfying breakfast of muffins, bagels, cereals, fruits and copious amounts of coffee, […]
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B-to-C EventsBest of EMS 2016: Day One
Virtual Reality, Event Blueprints and Experiential Marketing Ahhhhh, Denver. This year’s Experiential Marketing Summit host city might have a lot going for it on the outside (c’mon—the mountains, the spring skiing, the cannabis), but inside the Colorado Convention Center, there was plenty to see and do, too. EMS roared to life with three afternoon workshops offering, among […]
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B-to-C EventsThree Tactics AMC Used to Promote ‘Preacher’ at SXSW
AMC kicked off the consumer marketing campaign for its new series “Preacher” at SXSW with an installation depicting the upside-down world the characters inhabit. Based on a cult comic book franchise, the series is a dark comedic drama that follows West Texas preacher Jesse Custer who has unusual powers. Located on the corner of Red […]
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B-to-C EventsHBO Live Wires the Hall of Faces from ‘Game of Thrones’ at SXSW
HBO upped the tech ante during SXSW with a “Game of Thrones” experience that brought to life the macabre Hall of Faces scenes ahead of the season six premiere on April 24. Located at West 5th and Lavaca streets, the brand transformed the venue’s outward façade to make it look like the House of Black […]
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B-to-C EventsToyota’s Scalable Billboard Takes RAV4 Campaign to New Heights
Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom […]