Author archive for Rachel Boucher

January 8, 2025

CES 2025: Booth Designs, Insights and Happenings in Las Vegas

From repurposed booth elements, to total departures from the prior year, to noteworthy collabs, and provocative materials, the exhibit and experiential landscape at CES in Las Vegas this week (Jan. 7-10) is serving up mainstay vibes and a few surprises. AI is the hot topic again this year, with brands showcasing what place it holds...

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November 24, 2024

Three Insights on a Cityscape-inspired Expo Design from Dish Network’s Team Summit Expo

Team Summit is Dish Network’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new Dish products, strategies and technology through training and general sessions. The approximately 45,000-square-foot space features different business units and anywhere between 13...

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November 15, 2024

Owned Vehicles, Brand Partners, Merch: Five Insights on Ford’s Raptor Rally Experience

Ford Raptor owners are an activate and engaged audience. In fact, when the brand decided the group needed an in-person community landing point to talk all things high-performance vehicles, via the inaugural ticketed Raptor Rally in September, some 300 vehicle owners registered for an action-packed day of driving experiences, workshops, exclusive Ford announcements, and networking....

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