Author archive for Rachel Boucher
All and Snuggle Activate at Little League World Series
Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products’ All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year’s Little League World Series held in Williamsport, PA, Aug. 15 to 25.
So Delicious Lets Consumers Dictate Sampling Stops
So Delicious, a dairy-free brand whose portfolio includes ice cream, creamers and milks, incorporated a new digital component in its annual summer mobile tour, allowing consumers along tour routes to tweet a request for sampling teams to visit them at places like their office, gym or local park. The tweets are populated on a “tweet...
GoGo squeeZ Pumps Up Play with Mobile Playground Tour
GoGo squeeZ is back on the road, driving trial of the fruit pouch product while encouraging kids and parents to play more with the “Wherever You Go, Go Playfully” campaign and mobile playground tour. The brand enlisted celebrity dad Jerry O’Connell and charitable partner Life is good co-founder Bert Jacobs to headline a launch event...
Sony Mobile Hits the Showers to Promote Xperia Z
It’s not everyday you come across a swimsuit-clad model showering in a storefront, but that’s what consumers experienced this summer as Sony Mobile partnered with T-Mobile on a series of five stunts across the country to promote the launch of Sony’s water resistant Xperia Z phone.