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B-to-C EventsNine Ways To Protect Your Customer Data
It’s ranked as one of the worst data breaches in history, as 40 million Target customers’ credit and debit card information was stolen at the peak of the 2013 holiday shopping season. In early January, Target then announced that 70 million more customers may have had their personal information, like addresses and phone numbers, compromised […]
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B-to-C EventsWhy Big Brands Are Lining Up to Get a Piece of the EDM Scene
Event Marketers goes inside the EDM scene to explain the unique approach to transforming EDMs from millennial dance parties to big brand-sponsored events.
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VideoEMChats: Greg Plata of WestJet Airlines
How do you turn a stunt into a viral sensation? Five tips from WestJet Airlines.
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B-to-C EventsHeineken Snapchats with Fans at Coachella
For its 13th year as official malt beverage sponsor of the Coachella Valley Music and Arts Festival, Heineken traded in its signature on-site domes for Heineken House, a hub where consumers experienced collaborations across music, food and art. In a “beer brand first,” Heineken leveraged Snapchat, the wildly popular social photo-sharing platform, to tease live […]
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Photo GalleryHeineken House Experience at Coachella
Heineken traded in its signature domes for a hub called Heineken House at this year’s Coachella Valley Music and Arts Festival, where it served as official malt beverage sponsor. Coachella took place over two weekends, April 11-13 and 18-20, at the Empire Polo Club in Indio, CA. For the full story, click here. Photo courtesy: […]