Rachel Boucher

Cracker Jack is the original “master of surprise,” having satisfied the snacking masses for more than a century with its molasses-coated popcorn and peanuts, and nominal mystery prize buried inside each box. Leveraging that brand heritage, Cracker Jack launched The Surprise Inside Project, a nationwide movement to help parents deliver small, meaningful surprises to their […]

There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo’s Kitchen is traveling to dog-friendly events […]

On June 18, Harvard Professor David Edwards and former student Rachel Field successfully sent “a sniff of a New York breakfast” across the Atlantic Ocean through technology their company developed to “harness the evocative power of smell.” Called the oPhone, the device is in a crowd-funding stage and is expected to go into production next […]

As early as September 2013, concerns began surfacing about the 2016 Summer Olympic Games in Rio de Janeiro. It had been reported, following an inspection by the International Olympic Committee, that organizers had only spent a fraction of the $746 million budgeted for the first two years of construction. This past March, the IOC returned […]

Maille’s association with fine Dijon mustard stems back some 265 years. But despite its legacy in the condiment category, it hasn’t always been easy for consumers to pronounce the French brand’s name (pronounced “my”) and, as a result, remember it at the grocery store. To get consumers speaking the name and buzzing about its portfolio, the […]