Rachel Boucher

On June 18, Harvard Professor David Edwards and former student Rachel Field successfully sent “a sniff of a New York breakfast” across the Atlantic Ocean through technology their company developed to “harness the evocative power of smell.” Called the oPhone, the device is in a crowd-funding stage and is expected to go into production next […]

As early as September 2013, concerns began surfacing about the 2016 Summer Olympic Games in Rio de Janeiro. It had been reported, following an inspection by the International Olympic Committee, that organizers had only spent a fraction of the $746 million budgeted for the first two years of construction. This past March, the IOC returned […]

Maille’s association with fine Dijon mustard stems back some 265 years. But despite its legacy in the condiment category, it hasn’t always been easy for consumers to pronounce the French brand’s name (pronounced “my”) and, as a result, remember it at the grocery store. To get consumers speaking the name and buzzing about its portfolio, the […]

Much has changed in public transportation since Greyhound’s first coach bus roared to life 100 years ago. To mark the brand’s centennial and promote the modern amenities of its latest fleet, Greyhound is doing what it does best—hitting the road on a cross-country tour. The tour is split into a southern leg and a northern […]

Millennials are seeking out employers who do good. How marketers can do good, too. Millennials are a demographic whose members, many think, enter the workforce envisioning free bagel Fridays, flexible schedules and an open floor plan. Turns out, their expectations may run a little deeper. According to the Millennial Impact Report, produced by Achieve and […]