Rachel Boucher

Millennials are seeking out employers who do good. How marketers can do good, too. Millennials are a demographic whose members, many think, enter the workforce envisioning free bagel Fridays, flexible schedules and an open floor plan. Turns out, their expectations may run a little deeper. According to the Millennial Impact Report, produced by Achieve and […]

To promote the premiere of its new drama series “Tyrant,” FX from June 18 to June 24 transformed everyday experiences into lavish indulgences for unsuspecting consumers across New York City. The series, which airs Tuesdays at 10 p.m. Eastern, tells the story of an American family drawn into the inner workings of a turbulent fictional […]

Mobile tours are hitting the road, musical festivals are tuning up and, well, most eyes are on the World Cup. But if you’re looking for an escape from the expected this summer, we’ve got a few events worth a second glance. The first capitalizes on a click-bait-worthy trend with an artful twist; the second, on […]

It has to be a pretty sweet deal for consumers to step into an event footprint and the first thing they get is the goody bag. No waiting for the party to end to get the favors. Boom! Freebies. But at Good Housekeeping’s Spring Fling in Grand Central Terminal’s Vanderbilt Hall on April 29, this […]

Country Living magazine hosted the mother of all shopping, cooking and crafting fairs over the June 6-8 weekend in Rhinebeck, NY, at the Dutchess County Fairgrounds. The fair, one of three the magazine is hosting this year, offered artisanal food, more than 200 vendors of antiques, gifts, home décor and jewelry, as well as cooking […]