Author archive for Rachel Boucher
Hyundai Brings ‘Walking Dead’ to Comic Con
Fans of AMC’s “The Walking Dead” are undoubtedly familiar with that kiwi green Hyundai Tucson the characters in the series have used for travel, escape and supplies-gathering missions amid a zombie apocalypse. As part of an integrated partnership with AMC and the franchise, Hyundai during New York Comic Con, Oct. 11 to 13, put together...
Vendy Awards: The ‘Oscars Of Street Food’
On Sept. 7, a couple thousand hungry consumers gathered in an industrial courtyard in Brooklyn, NY, for the ninth-annual Vendy Awards, a ticketed fundraiser and taste competition celebrating the top street vendors in the city. The Vendys, put on by the nonprofit Street Vendor Project, debuted in a garage in 2005 with 150 attendees. It...
Coca-Cola Creates Barefoot Oasis for City-dwelling Lithuanians
Sometimes you just need to feel the grass under your feet. For dozens of unsuspecting consumers in Vilnius, Lithuania, Coca-Cola made this happen by transforming a city plaza into a branded pop-up park and then filming the surprise and delight as passersby stopped by. The film, Coke’s latest viral Where Will Happiness Strike Next project,...
Hellmann’s Invites New Yorkers to World-Record Picnic
Hellmann’s on Sept. 24 invited 500 New Yorkers to lunch at Hudson River Park’s Pier 84 as it broke the Guinness World Record for longest picnic table in honor of the mayonnaise brand’s 100th birthday. The record previously stood at 305 feet and three inches; this table measured 320 feet and two inches. The public...