Rachel Boucher

JetBlue Airways made a name for itself in the industry by promoting how its flying experience is different—the legroom, the TVs, the free snacks. To promote “Mint,” its new premium front-of-the-cabin service, the airline set out to show how it does premium differently, too. The Mint Room at The Grove, a four-day atrium-inspired outdoor lounge, […]

For its latest campaign, The Surprise Inside Project, Cracker Jack surveyed 1,000 parents nationwide to find out what makes a memorable family moment. Nearly three-quarters of American families said the best memories involve surprises, with nearly one-quarter of parents springing a surprise experience on their families as often as once a week. Building off these […]

Cracker Jack is the original “master of surprise,” having satisfied the snacking masses for more than a century with its molasses-coated popcorn and peanuts, and nominal mystery prize buried inside each box. Leveraging that brand heritage, Cracker Jack launched The Surprise Inside Project, a nationwide movement to help parents deliver small, meaningful surprises to their […]

There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo’s Kitchen is traveling to dog-friendly events […]

On June 18, Harvard Professor David Edwards and former student Rachel Field successfully sent “a sniff of a New York breakfast” across the Atlantic Ocean through technology their company developed to “harness the evocative power of smell.” Called the oPhone, the device is in a crowd-funding stage and is expected to go into production next […]